WeeklyMichaela

About us

We’re two college students at the University of Virginia building a different way to discover and buy independent fashion.

Independent designers can face a difficult choice: produce inventory upfront without knowing what will sell, or struggle to bring their designs to customers at all.

At the same time, consumers are often choosing between mass-produced clothing and expensive designer pieces, with limited options for clothing that feels distinctive and is made with their individual fit in mind.

We’re building a marketplace centered around limited releases from independent designers. Instead of producing large amounts of finished inventory upfront, pieces can be made after they are purchased, using the customer’s measurements to support a more personalized fit.

Our goal is to give emerging designers another way to bring their work to market while giving customers access to clothing that feels more personal, limited, and intentional.

Founders
University of Virginia